About Us

Our owners. From left to right: Adam McFarland, Michael Li, and Greg Pautler

Pure Adapt, Inc was founded in 2006 by a group of friends who shared a commitment to hard work and developing good ideas into thriving businesses. Located in Albany, NY, we have designed, developed and operated many successful websites in a variety of industries. For each site we do all of the work in-house: from concept to design, development, deployment, search engine optimization, web marketing, order fulfillment, and customer service. This allows us to have tighter control over all of our business processes and ensures that every aspect of our company meets our high quality standards. Striving to make each business more efficient and scalable is a driving force in many of our decisions, which demands innovation and constant refinement.

Today Pure Adapt, Inc. is owned and operated by the three principal owners: Michael Li, Adam McFarland and Greg Pautler. Our primary focus is Detailed Image, an online retailer of high quality car care supplies. Our business is entirely self-funded which allows us to make changes that we feel are in the best long term interest of the business, instead of satisfying short term goals or an investor. As the owners and operators we take great pride in our company's ability to adjust quickly to changes in the industry, new technologies, and opportunities for growth. We feel strongly that giving back to the community is a responsibility for any successful business. You can see a list of our community activities on our community page.

We all grew up in the same community and attended Colonie Central High School together. Our complementary backgrounds, skills, and interests are a large part of our continued success. Adam has a degree in Industrial Engineering from Rensselaer Polytechnic University and is proficient in web development, operations management, search engine optimization, and web marketing. Michael has a degree in Business with a concentration in Finance from SUNY Albany to complement his skills in accounting, graphics design, and web design. Greg brings a Bachelor's Degree in Marketing Management from Siena College and a Master's Degree in Business from Union College with a focus on marketing, management, advertising, customer service, human resources, and his experience from operating Detailed Image's former detailing service.